Website Review

CY absence may show that your site is young or the quantity and quality of sites with references is too low.

Yandex search engine index is for determination of the website authority by counting the number of citations on the sites with similar subjects. It’s used to evaluate the relevance of sites in Yandex Directory (the relevance is a grade of accordance to search requests). It allows to determine significance of one or another project.

Yandex search engine index. It depends on CY directly. Influence of this parameter on something was not revealed practically.

Websites placement to Yandex Directory occurs after supply of the corresponding application ant it`s approval by moderator.

Many webmasters consider that the reason why by giving results Yandex search engine ranks the websites presented in Yandex Directory higher than others on the certain requests at other equal conditions is that information from Yandex Directory is used for separate factors rank determination.

Excellent. Domain is not a mirror of third-party site.

Your website is all right.

To avoid getting into filters fill your website with qualitative and useful information.

AGS is a filter of Yandex search engine. It is used for detecting sites with useless content which are created as usually for references selling. Yandex added them to blacklist with help of AGS algorithm.

Instead of excluding such sites from search they would get zero TIC Also this change spreads on all the sites whict were found by AGS earlier. References from such sites would not be considered in the ranking and sites themselves would get lower rank.

Usually infection occurs because of any vulnerability which lets hacker get control over the site. Hacker can change site content (e.g. add spam) or create new pages. Usually his aim is — phishing (it stands for getting personal data and information about credit cards fraudulently). Also hackers can embed/implant malicious code, for example scripts or iframes. They extract content from another site to attack computers which are used for browsing this page.

Usually infection occurs because of any vulnerability which lets hacker get control over the site. Hacker can change site content (e.g. add spam) or create new pages. Usually his aim is — phishing (it stands for getting personal data and information about credit cards fraudulently). Also hackers can embed/implant malicious code, for example scripts or iframes. They extract content from another site to attack computers which are used for browsing this page.

Collect information and statistics can change your site add Google Analytics. Learn the dynamics:

Position in the world: 228,736

Position in the country Russia: 13,284

Stay tuned for new back links to the site. Learn about:

Overall social activity: 0 point.

Links from social networks do not have determining meaning on site position in the search resuls. Also they don`t have the determining meanin concerning site position in the search results. Also they don`t transfer the weight to site but nonetheless influence on it promotion indirectly. Social networks and blogs — are millions of people which reflect their attitude to the site and other things by their behaviour reactions.

Social factors for search engines are human signals firstly. These signals can be used for positions improvement in the search results. If your company have no page or group in the social network and you don`t post to the corporate blog\twitter there is point in social networks buttons to be putten on the site page. They would attract additional traffic.

Tag title is the page header, which is the key to SEO structure of the site. Title which is registered in the tag title appears in the search engine results.

The header text must be fully informative, unique and vary from 10 to 70 characters.

Page description can be found in meta tag description. There is a particular description for every page. The page description is so important because search engine may use it for snippets creation. So description influences on the search engine results ranking.

Write a description for each page in 70 to 160 characters (including spaces). Use keywords that better reflect the text’s main point. Make your text unique. Put the most important keywords in the beginning of the description

The headers on the page (tags h1-h6) are used to show the importance of the text located after each title. Using it you can create structure of your text with subtitles that make the text look more streamlined when promoting your site.

The most important tag is h1, the main header that should be putted on top of the page. Do not add more than one tag h1 because the crawler may identify the tag not correctly and drop important information.

Use subheads h2-h6 so much as you want and whenever you want. Proper use of header tags will help stimulate the traffic growth. It is no need to put entire text into the header tags because the search engine can see only the first few words of text. The rest are injected.

The text on the page shouldn’t be too short; otherwise there won’t be a sufficient number of keywords. But it shouldn’t be too long as well. In this case, the article will become «diffused» in the eyes of search engines and keywords will get lost in a long text.

The optimal text size is about 1000-2000 words for two or three promoted keywords / phrases. Of course, is not always possible to keep within these limits. By the way such a text size is perfect not only for the search engines, but also for the visitor. People don’t like reading neither long texts nor thousand pages of text.

Sickness is one of the quality text indexes and includes the frequency of the same words repeat in a text document. «Academic frequency» is equal to the proportion of repeating words to the entire volume of the text.

Texts with a high level of sickness (above 8%) are of low quality. They considered to be spammed and have a poor readability. That will definitely make visitors stay away from such a text. When they are detected by search engines Trust’s website can be reduced or website even banned. Low sickness won’t help in the site promotion.

When writing the text, do not reach the sickness level more than 8-9%. Also, do not aspire to zero. Perfect level is- 4-6%. Almost all classical literature texts have the similar level.

The page size shouldn’t exceed 300 KB, it must be reduced within reasonable limits by deleting the informative content. The optimal size of the document is up to 100 KB.

Loading speed affects the user factors directly. Reducing load time reduces bounce rates. Reducing the load time for one second increases the conversion on two percent ( non-linear function). An increasement loading time to 7 seconds increases bounce rate on 30%. All that is load in 7 seconds and more, causes an increase of bounce rates.

Yandex robot attends slow sites less often. This affects on site promotion, such a website is rarely indexed. The server response time also affects the ranking of queries.

It would be better to avoid exceeding the 100 internal links.

Using internal links you may affect spreading the weight between the individual pages of resource, referring to the more important parts and articles. This weight transfer is called internal linking and is widely used by advanced optimizers as part of an internal website optimization.

External link means that you refer to an external resource. Try not to rely on bad resources, those that have fake information and may harm the user. Many outgoing links on your website – is also not so good. Refer only to authoritative resources.

Do not put outgoing links on homepage. Selling links disturbs promotion.

W3C-validator is a service which lets test web-pages with several standards at the same time. To be more specific — you can test if your page corresponds to HTML or XHTML format.

Test will help to avoid small bugs like missed brackets, quotes, wrong nested tags and so on; nowadays browsers are compatible with W3C-validator — this affects accuracy of page display in the browser; valid code is better to interpret and process; if the code is valid this is the guarantee of compatibility with existing and future browsers versions.

Trust level in the Web of Trust (WOT) service shows demonstrative site rating from users of this web-resource. These users had already installed this extension in addition to their browser. Principle of operation is the next: some users rate the site and other users decide to visit this site or not. WOT is totally free.

Extension is available for most popular browsers. After installation of it you will see specific indicator beside site address in the search results. Green circle means that site is safe for browsing. Yellow — you should be accurate browsing this site. Red circle says that site has malicious content and it is dangerous to visit it.

Schema.org is a single universal standard, which recognize the most popular search engines such as Google, Yandex, Yahoo, and Bing.

Microcosmica is a semantic markup of pages on the site with the aim of structuring data, based on the introduction of special attributes in the HTML code of the document.

the Pros of microcathode:

    the
  1. a Logical structure of information on the page helps search engines to extract and process data. the
  2. the Formation of extended snippets on the page with the search results improves the click-through rate.

the Markup directly in the HTML of the page using special attributes and does not require creating a separate export file.

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search engines consider in what country server is located. Perfect situation when server is located in the same country with your target audience.

Young and new domains are hardly promoted in highly competitive topics. Also the history of the domain and website is important. Old domains with bad history is pretty difficult to promote. Search engines like old domains with good history (without filters, spam, black seo etc).

Don’t forget to extend the domain name. It is better turn automatic extension at your registrar. After the end of the domain registration there is a chance of losing access to the domain.

Information interchange between server and visitors should be confidential. It is important for promotion of commercial sites. It enhances loyalty of potential customers and increases trust level. Also it affects on site conversion and growth of positions in the search engine response when using almost all requests.

If sites www.bankgid.com and bankgid.com operate without redirects separately. These two copies can be sticked together by search engines. And it will affects on search optimization negatively.

Due to the problematic encodings on the page might be a problem with displaying some special symbols and texts.

We recommend that you always use UTF-8 enco.

Use a favicon to make your site different. Favicon is a picture of a special format. It is displayed in the search engine beside your site address and also in the address line.

Put the favicon into the root folder of your site so browsers would display it. You can attach/assign specific favicon to every page.

When not existing page is requested, server should return error 404 which means “page is not found”. The code of such answer says to browsers and server that page does not exist.

If server is customized wrong than it will be returned error 200 which means that page exists. Concerning this search engines would index all pages of your site with errors.

Customize your site in such way: when not existing pages are requested answer code 404 (page is not found) or answer code 410 (page is deleted) should be shown.

Server displays standard page with 404-error when not existing page is requested. It is recommended to create a unique 404-page for users convenience. And also to add link back to the site.

Due to the cache users re visiting your website, spend less time on loading pages. Caching headers should apply to all cached static resources.

Turn on your server for caching in the browser. The duration of storing static resources in the cache must be at least a week. External resources (ads, widgets, etc.) must be stored at least 1 day.

the server response Time determines how long it takes to download the HTML code to display the page.

Reduce the server response time, so that it was no more than 200 MS. Great response time may be due to dozens of factors: the application logic, slow database, routing, software platform, libraries, the lack of processing power or memory. All these circumstances should be taken into account during optimization.

Many web servers can before sending to compress files in the GZIP format, using your own procedure or third-party modules. This allows faster loading of the resources needed to display the website.

Compressing resources with gzip or deflate function allows you to reduce the amount of data transferred over the network.

Try to reduce the image size to a minimum: this will speed up loading of resources. Correct the format and compression of images reduces their volume. This ensures that users will be able to save time and money.

Should be basic and advanced optimization on all images. As part of the basic optimization are trimmed unnecessary fields, decrease color depth (to maximum acceptable values), deleted comments and the image is saved in a suitable format. Basic optimization can be done using any program for editing images.

the Size of the resource can be reduced by removing unnecessary bytes, such as extra spaces, line breaks and indents. Reducing the HTML, CSS and JavaScript, you will speed up downloading, parsing and rendering.

If the amount of data required at the top of the page is too large, the user’s browser can send additional requests to the server. In an environment with high latency (e.g. mobile networks) it can significantly slow down page load.

So that the page load faster, limit the amount of data that should be displayed in its upper part (HTML, images, CSS, JavaScript).

At the top of the page found CSS: 3.

At the top of the page was found blocking JS: 7.

Before the page is rendered, the browser must parse. If it detects an external script, it needs to load it. This extra cycle of operations, which slows down the display page. Also browsers will ask for external CSS files before displaying content on the screen. This causes a delay and slows down the processing page.

JavaScript required to display the top of the page, should be inlined, and the code responsible for additional functions that must be performed after loading the top element.

If the external CSS resources are small, they can be inserted directly into the HTML document. Such embedding allows the browser to continue loading the page. If the CSS file is too big, you need to find the CSS code responsible for the content at the top of the page and embed it in HTML, deferring the loading of other styles.

When the redirect occurs, the request to the server, which leads to additional delay, so the number of redirects should be kept to a minimum. The less redirects, the faster the page loads. Recommend you carefully review the site design, and perform optimization to speed up loading.

Users of PCs and mobile devices are used to perform vertical and not horizontal scrolling websites. If to view just the content you need to scroll the website horizontally or zoom out, it causes any inconvenience.

When developing the mobile site with a meta viewport tag, you will have to position the content so that it will not fit into the specified viewport. For example, if the image is wider than the viewport, there may be a need for horizontal scrolling. To avoid this, you need to change the content so that it entirely fits.

Website design for mobile phones solves three problems: provides users with the most comfortable web browsing from any device, builds a positive image of the company and effects on the site search rankings.

a Description for the view. This means that the mobile device will try to display them as on PC, decreasing the scale proportionally to the screen size. Specify the viewport tag to make your website display properly on all devices.

the viewport defines how a web page is displayed on the mobile device. If not specified, the page’s width is equal to the standard value for PC, and it is reduced to fit on the screen. Through the viewport you can control the page width and scaling on different devices.

to Get a finger in small or closely clustered links (buttons) is much more complicated than the mouse pointer. So the user can easily select the desired active element, they must be large enough, and they should be placed at a distance from each other. It will reduce to a minimum the number of false taps. The average width of the fingertip of an adult human is 10 millimeters, therefore in the recommendations through the interface of Android applications, we recommend setting the size of the active elements of at least 7mm, or 48 CSS pixels on a site with a correctly setup the viewport for mobile devices.

One of the most common problems of reading of sites on mobile devices is too small font size. Have constant to scale the website to read small text, and it is very annoying. Even if the site has a mobile version or adaptive design, the problem of poor readability due to small font are not uncommon.

Use legible font sizes to make your site more convenient.

Plug-ins help the browser process the special content, such as Flash, Silverlight or Java. Most mobile devices do not support plug-ins, which leads to many errors and security violations in browsers that provide this support. In this regard, many browsers restrict the work.

On many sites contain pop-UPS or overlays with ads, subscription forms etc. When viewing websites on mobile devices, these ads are partially or completely cover the content, but it’s a little like me. In some cases, pop-up ads is created in such a way that the user was difficult to close them. Since the screens of mobile devices are usually small, pop-up ads can deliver significant inconvenience.

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